✝

Brand Insights & Analytics

A comprehensive look at Hammer to the Cross — engagement, reach, music performance, and merchandise data.

✝ Southern Grit Country📊 Facebook · YouTube · Spotify📅 Data as of March 202631K+ Followers
Overview

Key Performance Metrics

👥
31K+
Facebook Followers
↑ Growing
👁
91K+
Top Reel Views
↑ Viral
🎵
63K
YouTube Views
↑ 2 months
⭐
100%
Recommendation Rate
5 Reviews
🔥
2.3K
Avg. Post Reactions
↑ High Engagement
💬
308
Total Comments (Top 4)
↑ Community Active
📱
2.98K
YouTube Subscribers
↑ Growing
🛒
17+
Merch Products
Active Store
Engagement Analysis

Post Performance & Engagement

Post Reactions Breakdown

Likes, Loves, and YouTube views per post

Facebook Posts
Only Jesus...Cypress ShadowThe Night...Old Country ChurchPlay Those Blues02505007501000
  • Likes
  • Loves
  • YT Views (÷100)

Reaction Distribution

Breakdown of reaction types across all posts

All Posts

Comments per Post

Community discussion volume by song

Engagement
04080120160Only Jesus...CypressShadowOld CountryChurchPlay ThoseBluesThe Night...
Music Performance

Song Rankings by Engagement

#Song TitlePlatformReactions / ViewsCommentsEngagement Score
1
Only Jesus Could Save a Sinner Like Me
Down in the ditch where Light couldn't reach...
Facebook1,096 reactions142
100%
2
Cypress Shadow Psalm
Although I walk through Cypress shadow...
Facebook848 reactions111
77%
3
Play Those Blues at My Funeral
When I'm gone, don't mourn in silence...
YouTube / Reels63K views + 79K reel25
65%
4
The Night Has a Name
The night has a name — and the Lord is your light...
Facebook234 reactions22
21%
5
Old Country Church
Where the bells rang slow and the world stood still...
Facebook150 reactions33
14%
Video Content

Reels & Video Performance

Reel Views Distribution

Top 10 reels by view count on Facebook

Facebook Reels
Old Country ChurchHeadphones/CrossPlay Those BluesPrayer/FaithThough I WalkCypress ShadowCandle PrayerHTTC Hat ReelRiver SceneOnly Reel025K50K75K100K

Platform Presence Radar

Relative strength across social platforms

Multi-Platform
FacebookYouTubeInstagramTikTokSpotifyMerch
Merchandise

Merch Store Overview

Products by Category

Distribution of merchandise across categories

17 Products

Price Range Distribution

Products grouped by price tier

$6.99 – $44.99
$0–$10$10–$20$20–$30$30–$4502468
👕
T-Shirts (7 variants)
Bella Canvas, Comfort Colors, Next Level, Classic Crew
$20–$25
🧥
Hoodies (2 variants)
Classic Unisex Pullover + Heavy Tee
$41–$45
🎩
Hats (1 variant)
HTTC Trucker Hat — Yupoong 6606
$19.99
☕
Drinkware (3 variants)
HTTC Fire Logo Mug, Official Logo Mug, HTTC Mug
$13–$16
🏷
Stickers (3 variants)
Fire Logo, Official Logo, Hammer to the Cross
$6.99
👜
Tote Bag (1 variant)
Hammer to the Cross branded tote
$29.99
Community

Community Sentiment & Growth

Comment Sentiment Themes

Key themes identified in fan comments

Qualitative
0%25%50%75%100%Gratitude/BlessingSpiritual/FaithEmotionalConnectionFuneral/LegacyDiscovery/New Fan

Follower Growth Projection

Actual growth + projected trajectory

Projection
Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26*May '26*Jun '26*015K30K45K60K
  • Actual
  • Projected
Facebook
31K+
Followers — Digital Creator Page
YouTube
2.98K
Subscribers — Growing Channel
Top Reel
91K
Views — Viral Content Potential
Rating
5/5
Stars — 100% Recommended